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The development of web2.0 applications has opened up an array of options to develop and provide an interactive platform for Internet users. For instance, I chose this form of web presence because of the simplicity in its design, useability and the option it provides that allows people to comment on the content of pages (O’Reilly, 2005). This is in contrast to pre Web2.0 web development platforms that required developing skills in the use of scripting languages such as HTML.

In the initial stages of development, I found the template for this site suited my needs to present a fresh, easily navigated and cool web presence. Although the provider offered a number of templates, it was the options and the layout in developing this site that made my decision easier. For instance, the provided widget options allowed the setting up of other Web 2.0 applications such as Delicious, Twitter and Flickr, an easy and quick process. Furthermore, changing the page header image and reconstructing the original template to include more menus and additional administrative options was straightforward.

Furthermore, the generation of pages dynamically and the separation of the designed form and content presents an easier development path than having to design new HTML pages for new content. As a result of this Web2.0 deliverable the design phase and implementation provided a seamless connection with other Web2.0 applications. In addition, I chose to use this blogging application as an online diary of my interests in Longboard surfing and a connectivity into the collection of blogs called the blogosphere.

Using blogging applications such as WordPress provides an option for the novice, amateur and corporate user to reach out into the community and to share their experiences, expertise or to apply another method of doing business (Sussman, 2009). Furthermore one of the great features of Web2.0 is the capability to link into sites that allow the sharing of content and the quick access to updated information such as RSS feeds (Blood, 2000). As a consequence of having the capability to link into other tagged pages, visitors are able to quickly identify pages of interest.

One of the Web 2.0 features I chose was to use the Delicious bookmarks site which added the capability of being able to search for sites of interest and tag these links. Not only was the site able to help me find links of interest but I am able to collate and organise my links into areas of interest. Furthermore, I can build a network of people and view their links and share resources (Smith, 2007). In addition, the website template provided an option to display a number of links on the main page as a quick reference.

In addition to creating a list of bookmarks using Delicious, I setup another Web2.0 application called Twitter. Twitter is a micro-blogging application that provides the features of a social networking site but with a limited space for posting blogs. Referred to as social messaging, Twitter seemed the best option to set up a blog for people to post surf reports and other happenings (Nations, n.d.).

Furthermore, to enhance the experience of my web presence I employed the capability to subscribe to my favourite web sites using the popular Really Simple Syndication (RSS) application. RSS allows the user to subscribe to a newsfeed on a particular website and receive updates as they are posted (Pilgrim, 2002). In addition, RSS is a quick and easy method to enable an interactive and informative web presence.

Furthermore to create a positive web experience, I chose to display photos using the application Flickr. Although there are other applications, the template provided a link to the application that allowed a simple setup process. However the highlight of the web2.0 application Flickr is the support for RSS feeds and the option for other users to post blogs that may highlight the sites popularity (Spencer, 2005).

In conclusion, my web presence has utilised the Web2.0 applications that present the sites overall capability in the best possible way that suits my requirements. For instance, the site is capable of providing up to date information from sites of interest and the opportunity for visitors to add blogs. Moreover the site consists of photos and social messaging interaction as well as links to other bloggers. However, overall the development of the site was easy and quick, which made getting a web presence up and running a pleasant experience.


Anderson, C. (2005). The First Rule of the Blogosphere. Retrieved from http://longtail.typepad.com/the_long_tail/2005/05/the_first_rule_.html

Blood, R, (2000). Weblogs: a history and perspective. Retrieved from http://www.rebeccablood.net/essays/weblog_history.html

Nations, D (n.d.). What is Twitter?Twitter Explained. Retrieved from http://webtrends.about.com/od/socialnetworking/a/what-is-twitter.htm

O’Reilly, T. (2005). What Is Web 2.0. Design Patterns and Business Models for the Next Generation of Software. Retrieved from http://oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1

Pilgrim, M. (2002). What is RSS. Retrieved from http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html

Sussman, M. (2009). Day2: The What and Why of Blogging – SOTB 2009 Retrieved from http://technorati.com/blogging/article/day-2-the-what-and-why2/

Spencer, S. (2005). What is Flickr and why should I care? Retrieved from http://www.stephanspencer.com/content/flickr


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